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AUREA MAGICA The secret to achieving a luminous and elastic skin is perfect hydration

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Aurea magica

Aging, exposion to ultraviolet rays and to pollutants influence the metabolism of the skin and as a consequence, cell and tissue functions are impaired and visible structural alterations occur. These result in the well-known signs of skin aging, for example, the appearance of wrinkles and lines as well as loss of elasticity.
The most dramatic changes that occur at the cellular level in senescent skin are the gradual decrease in production of Hyaluronic Acid and the increase formation of reactive oxygen species (ROS).
Hyaluronic acid in skin aging
Hyaluronic acid is a substance that is naturally present in the human body.
It is found in the highest concentrations in the skin, accounting for 50% of the total body HA, in the eye and in joints.
HA is one of the fluid’s main lubricating components and in the skin regulates water balance retaining water. While it is abundant in extracellular matrices, HA also contributes to tissue hydrodynamics, movement and proliferation of cells Older skin has lower levels of HA than younger skin.
During aging, the skin loses therefore the main molecule able to bind and retain water molecules, resulting in loss of hydration,turgidity and elasticity, formation of wrinkles and loss of volumes of the face in particular as regards the cheekbones and lips.

Reactive oxygen species (ROS)

ROS and free radicals represent predominant causes of damage to cellular components.
In skin cells, formation of ROS is promoted both by exposition to external insults such as ultraviolet (UV) light and by aging.ROS damage imoprtant cellular components such as DNA and reduce the levels of natural antioxidant protective compounds of the skin such as a-tocopherol (Vitamin E), Coenzyme Q10,Ascorbic Acid (Vitamin C) and Glutathione.The increase of ROS thus, impair the protective cellular redox system causing diverse changes in skin composition and various direct and indirect effects. Histological alteration is specified by degeneration of collagen and elastic fibres in the dermis while wrinkles, pigmentation and atrophy are visible at the macroscopic level.
Fight aging and external aggressions Along these lines, two important points of action arise in order to strengthen skin in the fight against age-associated alterations.
First, maintenance of sufficient HA levels to stop the loss of hydration and, second, antioxidant protection against ROS originating from any source.
By its nature Hyaluronic Aciud retains water, absorbing more than 1000 times its weight. This property makes it a key molecule in the hydration of the skin and consequently in the maintenance
of volume and density of the skin.
Aurea Magica Serum contains a low weight Hyaluronic Acid,able to moisturize, lift, reshape and plump-up skin tissue of the whole face and neck. The low weight Hyaluronic Acid, has a deep effect and improve skin moisturization and elasticity associated with significant reduction of wrinkle depth.

Aurea Magica Serum contains also a specific combination of two major antioxidant molecules such as Coenzyme Q10 and Lipoic acid, able to protect skin from oxidative stress.
Coenzyme Q10 (Q10), also known as ubiquinone, is an important coenzyme that is present in all human cells. It was originally shown to be a necessary component of the mitochondrial respiratory chain and is widely accepted for its antioxidant capacity. Q10 acts as a radical scavenger and protects mitochondria, lipid membranes, lipoproteins, and also DNA from oxidative damage.
In skin, endogenous Q10 levels decline with increasing age and with UV-irradiation. The skin benefit from a topical Q10 treatment with regards to the two aforementioned important points of action: increase in cellular energy metabolism as well as antioxidant effects.
Lipoic acid (LA) functions as a co-factor of the mitochondrial multi-enzyme complex and thus plays a key role in energy metabolism. LA has attracted attention as a medicine and nutritional supplement because of its unique antioxidant properties and of the free radical scavenging effects of LA both in vitro and in vivo against ionizing radiation.

The regular use of Aurea Magica Serum containg low weight Hyaluronic Acid and the mix of the antioxidant molecule Coenzyme Q10 and-Lipoic acid can help to correct and prevent the natural process of aging and the negative effects of exposition to UV radiation and to pollutants, restoring skin hydration, volume and smothness.

AUREA MAGICA is the first system in the world capable of transporting nebulized hyaluronic acid and the antioxidants necessary to slow down the chrono and photo-aging. Its application generates an immediate sensation of micro-tension that helps to restore the volume, hydration, and elasticity to the skin, providing extraordinary achievements never seen before,far superior to that of any cream against aging in the following problems:

1. Lines of expression of the forehead.
2. Roosters’ feet.
3. Grooves and nose lines.
4. Lines of expression around the mouth.

By adopting advanced nanometer ion technology, the AUREAMAGIC device atomizes the active principles of anti-aging serum (low molecular weight hyaluronic acid, lipoic acid and coenzyme Q10) into microparticles, transforming them into a cooling vapor , Which enhances its action and deep penetration into the skin.

Through the new nanometric technology of
AUREA MAGIC, the particles of the anti-age sera of low molecular weight, are converted into a vapor of active principles in ions of micrometric size 0,25-0,5 to increase exponentially their capacities of Absorption with surprising results.
The AUREA MAGIC device and the anti-aging sera have been created to provide all the necessary elements to keep the skin in perfect condition and, above all, to stop the aging and photo-aging,making an application of anti- Age hygienic, fast and practical. Also thanks to the nanometer technology of AUREAMAGIC, it is the only product that can be used on the makeup or other creams without affecting these. AUREA MAGIC can be used at any time of the day, as many times as you want, it is a product that has no contraindications in the amount of applications,it does not irritate the eyes, it is hypo-allergenic, it is perfect as a predisposition to sun and cold and Give protection to the skin.